Zeit: 14:00 - 18:00
Ort: Artur-Woll-Haus, Raum AE-A 102
mit Greg Elmer
This talk defines a new methodological framework to examine emerging forms of political networking on and across Web 2.0 platforms (i.e. Facebook, Youtube, Twitter).
The proposed method seeks to identify the new strategies that make use of political texts, users, keywords, information networks and software code to spread a political communications and rally voters across distributed, and therefore seemingly unmanageable spheres of online communication. In particular, Greg Elmer pays attention to the new materiality of the Web 2.0 as constituted by shared objects that circulate across modular platforms. In this presentation they develop an object-centered method through the concept of traffic tags – unique identifiers that by enabling the circulation of web objects across platforms organize political activity online. By tracing the circulation of traffic tags, they can map different sets of relationships among uploaded and shared web objects (text, images, videos, etc), political actors (online partisans, political institutions, bloggers, etc), and web based platforms (social network sites, search engines, political websites, blogs, etc).
Greg Elmer is Bell Globemedia Research Chair, Associate Professor of Radio TV Arts, and Director of the Infoscape Research Lab at Ryerson University in Toronto, Canada.
DFG Research Project "Media Geography"
Johannes Paßmann, University of Siegen
Am Eichenhang 50, AE-B-105, D-57076 Siegen
Phone: +49 271 740 4932, www.mediengeographie.de
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